![]() Modules: Ten core modules covering content strategy, audience personas, narrative structure, storytelling and performance measurement. CMI Chief Strategy Advisor Robert Rose created and now leads the program. Its curriculum continually evolves to account for industry trends and changes, too, so you won’t have to worry about learning outdated methodologies or skills that are no longer useful.Īs well as having an incredibly detailed core curriculum and plenty of additional content, CMI University is delivered by industry experts from a range of business and marketing backgrounds. To learn (almost) everything about content marketing : CMI UniversityĬontent Marketing Institute’s (CMI’s) CMI University is a more in-depth training program covering all aspects of content marketing. Teaching methods: On-demand video tutorials led by Brian Dean with supporting worksheets and actionable tips.Ĥ. ![]() Target audience: Marketers and business owners who want to drive more traffic to their websites by creating search-friendly content. Modules: 28 modules covering subjects such as content creation, copywriting, content promotion, link building and user experience. The course’s leader is a significant selling point: Brian Dean is an SEO expert and the founder of Backlinko, a marketing insights newsletter with more than 170,000 subscribers. It’s ideal for those who understand digital marketing, know how search engines work and want to get their content to the top of Google’s results pages (SERPs). Semrush's Content-Led SEO course takes a step further into SEO, focusing on content creation. For expert insight into content-driven search marketing: Semrush’s Content-Led SEO with Brian Dean Teaching methods: Video lessons with Greg Gifford (Vice President of Search at SearchLab) with handpicked research materials for further reading and a 15-question quiz.Ĭertification: Learners are given a certificate after passing the 15-question exam.Ĭost: Free (with a Semrush or Google account).ģ. ![]() Target audience: Business owners and new marketers with little-to-no digital marketing experience. Modules: 10 introductory modules covering topics like websites, email marketing, SEO, search advertising, retargeting, social media and competitive analysis. ![]() It provides a great starting point for small business owners and newbie marketers who plan to delve deeper once they’ve got a basic understanding.Īs well as this digital marketing course for beginners, Semrush also offers more detailed SEO courses, making it easy to find a learning path in this area. Very short and just as sharp, this one-hour digital marketing course for beginners gives learners with little-to-no digital experience a high-level view of what it takes to grow a small to medium-sized business (SMB) online. For a snappier introduction to the basics: Semrush’s Digital Marketing for SMBs with Greg Gifford Teaching methods: Unlimited access to a mix of recorded video tutorials, practical exercises and real-world examples.Ĭertification: Learners gain certification by passing a 40-question exam when ready.Ģ. Target audience: Beginners looking to gain a basic but well-rounded understanding of the digital marketing tools and techniques available. Modules: 26 units covering search engine marketing (SEM), search engine optimization (SEO), social media, online advertising, mobile marketing, content marketing, email marketing, video, website analytics and e-commerce. It’s accredited by the Interactive Advertising Bureau (IAB), so you can demonstrate to clients, employers and managers that you’re trained to high standards. Google Digital Garage is one of the search company’s learning platforms and “ Fundamentals of digital marketing” is its most well-rounded, accessible and comprehensive course. Given its influence over the internet, Google is a great place to learn about digital marketing. For an all-encompassing introduction: The fundamentals of digital marketing course by Google
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |